Dedicated 4 years to lead creative strategy at Genies, a $1B avatar tech startup. From digital fashion to product strategy, I helped turn emerging tech into Gen Z’s favorite avatar.
Product Design & Fashion Strategy
Product: Feature thinking and prioritization.
UI/UX: Provided feedback and proposed new flows to improve customization tools and engagement features from concept to launch.
Creative Direction: Directed end-to-end creative briefing for all visual assets, including hair, makeup, tattoos, fashion wearables, and fabric patterns.
Copywriting: Wrote clear, playful copy to make the app feel intuitive and fun to use.
Fashion + Creative
Lil Yachty
Lay Bankz
Partnered with A-list celebrities to translate their personal style into distinct, expressive digital identities.
6arelyhuman
Training the Future of Identity
Smart Avatars are AI-powered digital versions of you. They look like you, speak like you, and learn your personality over time. They're designed to represent you across platforms and conversations in the AI era, acting as your digital mini-me.
I supported the early development of Smart Avatars by helping train their AI brains, shaping how these avatars understand and reflect human behavior, voice, and personality.
Games
Concepted game mechanics and themes.
Shot live-action reference for 3D animation.
Directed visual style and creative briefs for in-game assets.
“Beyond the Interface: Genies Is Culture’s Hottest Go-To Digital Identity Destination”
— Hypebae